April 8, 2009
The request even surprised
the 16-year-old clerk.
Someone about his
age was trying to buy cigarettes.
It
happened during spring break, when 18 retailers were approached
by teenagers asking to buy tobacco products. All 18 businesses
turned them down.
Even the teenage employee
knew what to do. The Heights Shell employee said at first he was
surprised that another youth was even asking. He asked for ID,
and then he saw the card of thanks from the Cascade Locks OSSOM
member.
In recent years, OSSOM
clubs in Cascade Locks and Hood River have been at the forefront
of regular efforts, in conjunction with the Hood River
Prevention Coalition, to prevent underage purchase and abuse of
tobacco as well as alcohol products.
The youths have also worked
with the coalition to go to stores to place bright labels on
alcohol products (with approval of retailers) reminding
customers that it is a crime to provide alcohol to underage
people.
In the recent tobacco
effort, every store the youth visited asked for ID from the
students, and refused to sell them tobacco.
“We are very excited about
the 100 percent compliance rate from our retailers,” said
Kimberly Berry, Hood River Tobacco Prevention coordinator.
The point of the program,
known as “Rewards and Reminders,” is education and the promotion
of healthy lifestyles.
Kudos to the retailers for
knowing the law, making sure their employees know the law, and
upholding it.
Similar “covert” efforts in
other counties have yielded a few violators.
Under the program, if the
clerk properly checks ID and refuses the sale of tobacco, the
students reward them with a thank-you letter and congratulate
them for refusing to sell to a minor. If the clerk attempts to
sell to the minor, the young people hand them a reminder letter
and ask them to please check ID for everyone who looks younger
than 27.
The Reward and Reminder
program is conducted once or twice each year by local youth and
the Hood River Prevention Coalitions. We have every reason to
believe it will find 100 percent again.
More sobering is the fact
that compliance was less than 100 percent the last time a
similar campaign was done in Hood River County targeting the
illegal sale of alcohol to people under 21. Some stores did not
card, and received a polite reminder of the law. Next time, any
retailer should be prepared to check ID and be ready to decline
the sale.
Spring is here, and the
reality is that this time of year many youths historically have
been inclined to give into less-than-savory springtime pursuits.
It calls for vigilance.
While the challenge of
dissuading youths from abusing tobacco and all drugs — including
alcohol — must start in the home, compliance checks combining
the efforts of students, agencies and retailers are an important
partnership for the future health of our young people.